WiPR

Being part of his audience myself, I already had a good knowledge of his editorial line before starting the project. I guided the discussions to understand his tastes and future needs: a sober graphic identity that lasts over time.

I suggested two universes for his identity. The blueprint universe was chosen to embody its content based on game analysis.

Given the multitude of social networks that content creators use, visuals had to be created or adapted for each one. I therefore applied myself to creating cross-cutting assets that could be replicated from one visual to another: the tactical texture, the cartouche, the frame, etc.

We were lucky enough to be able to test our ideas directly with the WiPR audience. This allowed us to do two things: ensure our structuring choices and transition the public's perception towards the new identity (not to mention the viewers' appreciation of being able to participate in the design).

Once all the assets had been designed, all that remained was to assemble the stream scenes and finalize the project. The idea was to create dual-purpose scenes for live streaming and off-air video shooting.

A total of five scenes were assembled: a start-of-stream scene, an end-of-stream scene, a chat scene without content display, a chat scene with content display and a gameplay scene.